Serif newspaper font, mass appeal, like Gazette

Serif newspaper font, legible on newsprint, like Excelsior

Serif book font, academic look, like ITC Berkeley Oldstyle

Realist sans serif font, neutral feel, like Helvetica Compressed

Serif packaging font, authoritative look, like ITC Garamond

Realist sans serif font, neutral feel, like Helvetica

Condensed serif book font, familiar look, like Times

Realist sans serif font, neutral feel, like Helvetica Condensed

Serif book font, familiar look, like Times

Serif book font, engraved look, like Stempel Garamond